Originating in Jeffreys Bay—South Africa’s surf mecca—the Store champions surf, skate, and street culture with a carefully curated selection of brands like Vans, Vissla, Salty Crew, Stance, Stanley, and more. Now operating multiple branches in Cape Town’s Cavendish Square, Constantia Village, Gardens Centre, Table Bay, Tyger Valley, and Hermanus, the shop brings coastal, urban, and skate aesthetics to local shoppers. Why it stands out:

Authentic surf‑skate DNA: Born in J-Bay, the label embodies laid-back, beach-inspired lifestyle.
Brand variety: A mix of surf staples (Vans, VWXYZ) and skate essentials (SISSTREVOLUTION, STANCE).
Mall convenience: Easily accessible from malls like Cavendish and Table Bay, with consistent stock across locations.
Loyalty perks: Member benefits and frequent deals, along with gift cards and seasonal promotions (“Summer Less 50%”).

Tips for shoppers:

Follow them on social (@thestore_sa) for new drops.
Sign up to the newsletter to access exclusive offers and early-release notifications.
Visit during off-peak hours for best stock and relaxed browsing.

✅ Final Take

The Store is ideal for surf or skate enthusiasts seeking curated streetwear and gear in Cape Town. With strong roots in Jeffreys Bay culture, multiple city locations, and an authentic product range, it’s a go‑to for coastal-cool fashion and accessories.

Authentic surf‑skate DNA: Born in J-Bay, the label embodies laid-back, beach-inspired lifestyle.
Brand variety: A mix of surf staples (Vans, VWXYZ) and skate essentials (SISSTREVOLUTION, STANCE).
Mall convenience: Easily accessible from malls like Cavendish and Table Bay, with consistent stock across locations.
Loyalty perks: Member benefits and frequent deals, along with gift cards and seasonal promotions (“Summer Less 50%”).

Tips for shoppers:

Follow them on social (@thestore_sa) for new drops.
Sign up to the newsletter to access exclusive offers and early-release notifications.
Visit during off-peak hours for best stock and relaxed browsing.